About
Our Story
The story of Infrairis begins in 2023, when Marko, a veteran developer with a passion for visual storytelling, noticed there was a lack of animated explainer videos in New Zealand.
His research uncovered two reasons for this. One was the high cost of delivering animation in this part of the world and the other was a lack of education about the benefits of animated explainers.
Many animated conversations later, the benefits emerged:
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When you see something animated, most people go “Huh!”
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Dry, complicated or abstract topics become more fun, interesting and accessible.
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Usually cheaper than a live action shoot.
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Highlight things more easily. Like customs videos at the airport.
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Great way to capture attention on social media and help people emotionally connect with your content.
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Easier to ‘localise’ and dub into other languages, for a worldwide or multilingual audience.
These benefits apply whether it’s a training video, a product launch video or a video telling the story of a company.
To reduce the cost of delivering high quality animated explainers in the Southern Hemisphere, Marko teamed up with a group of 30 first-class animators based out of Europe, a part of the world where animated explainers dominate the visual storytelling landscape.
Infrairis was born.
Based out of Auckland, New Zealand, we work alongside a range of businesses, delivering a more engaging and cost effective form of visual storytelling.
3 famous animated explainers you may not know
We didn’t make these, we’re just big fans!
Dumb Ways To Die — an Australian animated explainer from 2012 that was created as a rail safety campaign for Metro Trains Melbourne.
Dropbox Intro — a product launch video for US company Dropbox from 2009, which many attribute to helping launch animated explainer videos into the mainstream.
Principles For Success by Ray Dalio — a US animated explainer from 2018 that distilled businessman Ray Dalio’s 592 page-long book Principles into 30 minutes. A true mammoth of an animated explainer, it’s one of the finest examples of how this medium makes complex ideas more accessible and easy to understand.
Team
